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2019: The Year Where Design Breaks Rules and Perfection is not the End Goal

When Superimpose helped launch #747WarehouseSt nearly a year ago in Los Angeles, it was competing in one of the noisiest moments of the global sport calendar. An iconic event, with the world’s most forward-thinking brands in one city, NBA All-Star Weekend was a star studded occasion where the limelight never stays on you for long.

To land this in a significant and sustained way, Superimpose developed a bold, unapologetic and customisable brand identity and design language that elevated every activation within the multi-level complex to appeal to press, influencers as it did to consumers. Going by no rules and allowing consumers to truly be a part of the brand, this creative agency shows that traditional design principles no longer apply the power isn’t always in the end result.

A partnership between D&AD and Superimpose for the series ‘The Future of Creativity’, we spotlight the design trends to permeate industry this year that marks step forward for visual culture.

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