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8 Iconic Pencil Winning Super Bowl Ads

With maximum audience exposure and a tidal wave of pre-game buzz, Super Bowl commercial breaks are the holy grail of ad time. From the innovative to the iconic and the downright weird, we’ve lined up some of our favourite Pencil winning campaigns from the archive. So sit back, relax and get back into the Big Game spirit.

 

Interception - Grey New York (2016)

Puppymonkeybaby - BBDO New York (2016)

If We Made It - Droga5 (2015)

Listen - Grey New York (2015)

#LikeAGirl - Leo Burnett Chicago, London, Toronto, and Holler (2015)

Award: Black Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015 
Agency: Leo Burnett Chicago, London, Toronto, and Holler
Client: Procter & Gamble

The Force - Deutsch LA (2012)

The Man Your Man Could Smell Like - Wieden+Kennedy Portland (2011)

It's Mine - Wieden + Kennedy (2009)

Award: Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009 
Agency: Wieden + Kennedy
Client: The Coca-Cola Company

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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