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Strategic Storytelling: Content in the Audience Age

Kay Hsu is the Global Lead and Director for Instagram at Facebook's Creative Shop. She focuses on strategic, scaled storytelling and building a world class advertising experience on Instagram that people and creatives love.

Seb had an early introduction to the film industry, starring in John Boorman's 'Hope & Glory' at 8 years of age. Fast forward a few decades and he is one of the most in demand directors working in the industry today. His strong cinematic approach to storytelling creates work that is visually striking and emotionally engaging.

Here they discuss how changing formats, audiences and environments are driving a new cinematic approach to storytelling.

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