• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Unique Spatial Experiences

After graduating in Industrial Design, Chiara Ferrari developed her professional experience at architecture and design firms such as Future Systems, Heatherwick Studio, Lovegrove Studio, Zaha Hadid Architects, as well as Lissoni Associati in Milan – specialising in Interior and Furniture Design. 

Previously acting as a D&AD judge and sitting on the Awards Spatial Design Jury, we asked her to talk us through some of her favourite spatial experience examples from award winning retail and exhibitions to interiors and installations from recent years.

I believe any successful design project should reflect the intersection between growing technology, client brief and contemporary / local culture.

In addition, Spatial Design should also aim to offer a unique experience to its target users, one that involves the senses, integrates technology, or challenges the use of materials.

When judging at Awards, such as D&AD, inspiring ideas, a good response to the brief, and high quality of execution are key aspects of the judging criteria.

With that in mind, I've picked out five examples of great projects that have been realised over the past year.

Nike Kobe 9 Launch

by Optimist

This was a great response to the brief to introduce a highly anticipated new shoe, which was one of the first to use fly-knit technology. It communicated the brand identity through the use of integrated technology at this exhibition at the Museum of Contemporary Art in LA. Overall it was beautifully executed.

Fragrance Lab, Selfridges

by The Future Laboratory, Campaign and Givaudan

This experience really added value to the shopping experience, by stimulating the human sense.

It was a wonderful use of materials, and a really on-message response to the brief.

Five Unique Spatial Experiences | Selfridges Fragrance Lab

Cafe KI - Tokyo

by id inc

This cafe in Tokyo, named after the Japanese word for 'tree', incorporated natural motifs throughout the design. Using sustainable materials was a smart way to tap into the social trends of the target audience. The overall feel really challenged the customers' expectations - in a beautifully executed way.

Five Unique Spatial Experiences Ki Cafe Japan

Saint Laurent Shop - London

by Hedi Slimane

The use of marble and concrete in this retail space made it a really sophisticated experience for the customer. The aesthetic and materials contained knowing nods to French modernism, perfect for a brand steeped in heritage. 

Five Unique Spatial Experiences | Saint Laurent Store London D&AD

Momentum, Barbican

by United Visual Artists (UVA)

This was a stunning exhibition to visit: the execution pulled off by UVA was, as ever, beautiful. The integrated use of technology throughout meant is was a really valuable experience to visit.

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.

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