D&AD Shift with Google is our intensive night school programme that places an emphasis on self-taught and proactive talent. Shift supports self-made creatives to make the best creative work to help them get noticed and challenges the industry to search further than the university pipeline for creative talent.
Over 5 months, 19 creatives with varying experience answered real briefs from real brands, such as adidas, Virtue Worldwide, and Penguin. They worked with industry professionals, mentors and a life coach all in the lead up to pitching their ideas to these clients.
Each night school session was led by industry professionals, brands & agency innovators. The creatives learnt, they connected, they established new networks and found exciting job opportunities, springboarding their careers into the creative industries.
Watch our recap to find out what happened at Shift with Google in London in 2021. Meet the 2021 London Shifters here.
Film produced by Out Since Tuesday.