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The Art of Selling Art Direction

With proven success in several agencies, Alexandra Taylor brings to D&AD an invaluable masterclass for creatives and account managers, founded on her belief that creating a deeper understanding between both sides of the profession is essential for excellenceAs a launch offer, account managers who come with creatives (or vice versa!) from the same agency will only need to pay for one place.

Masterclass Outline

During this immersive and innovative workshop, Alexandra will explore the importance of both roles through the process of art direction. 

The masterclass includes Alexandra’s fail-safe rules for achieving the best results from the relationship between art directors and account managers.

The masterclass will cover her Eight Golden Rules of Art Direction, the ways to sell art direction and a session that explores the learning’s on a practical level. A live brief will be set with Alexandra working with both creatives and account managers to put into practice what they have learnt.

Learning Outcomes

Learn how to foster a close working relationship to jointly sell art direction.
Understanding how the smallest of detail can have the biggest of impact in the selling art direction.
Gain a unique insight, respect and empathy into each other roles and skills sets through the use of role reversal and team work throughout the masterclass.

Suitable for

All creatives and account managers.
If you’re an account manager, bring a fellow creative. If you’re a creative – bring your account manager.

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