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The secret to brilliant radio ads

Simon Blaxland is one of the advertising industry's leading producers. He started off as a presenter, and then moved up the ladder to become Head of UK radio for COI. Following this he established 'Shell Like', producing campaigns for Pampers, Lexus and many more.

Using classic examples, Simon shares his insider tips on creating radio ads.

“TV gives everyone an image, but radio gives birth to a million images in a million brains.”


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