• Loading…

Purpose before profit: creativity for social good

Interview with Aaron Gershenberg

Creatvity and building a sustainable economy is shifting the focus of societies around the world, with many sharing the common goal of improving the quality of life for all. As the founder of Silicon Valley Bank Capital, Aaron Gershenberg’s expertise lies in evaluating venture capital funds globally while building a unique value proposition for institutional investors seeking to access the impact and innovation economy.

He argues that this isn’t a textbook economy at all, it is a craft that is done through mentorship and learning. The challenge that Aaron often faces is the perception that you have to compromise profits for purposeful work, or that somehow you have to take one side of a political argument. As a passionate believer in social good campaigns and using creativity for good, these perceptions couldn’t be further from the truth for Aaron. He asserts that there is a lot of data that proves that purpose-led work drives social change, sustainable returns, mobilises people and resources, and is vital in creating a strong, scalable organisational culture.

Marketing and advertising play a huge role in driving social change, find out how brands worldwide are using creativity for good to create sustainable products and purposeful campaigns.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again