Practical ways brands can move into the gaming space
From in-game integrations to live streaming, the Global Head of Cultural Insights at We Are Social shares the areas of opportunity
Since Gaming became a standalone category at the D&AD Awards in 2021, we’ve celebrated winning campaigns including The Birth of Gaming Tourism by McCann London for Microsoft and GMR - Play Connected by adam&eveDDB for adidas. Now more brands are experimenting with their Web 3 presence, and looking for creative ways to reach gaming audiences. In this exclusive excerpt from our new Enter the World of Gaming Masterclass, Lore Oxford, Global Head of Cultural Insights at We Are Social, shares five practical ways brands and commercial creatives can authentically move into the gaming space.
This is an exclusive excerpt from D&AD’s online Enter the World of Gaming course that you can do at your own pace. It aims to help agencies and brands navigate the mechanics and magic of the gaming landscape. You can also explore more online courses here, as well as upcoming in-person and online teaching here.