What makes Pencil winning work in PR? What are the trends and ideas we will be seeing in the industry in 2018? What's the role of creativity and cultural empathy in devising campaigns?
These questions and more were discussed during the PRCA Creative Group event: 'D&AD Uncovered - Award-winning creative PR campaigns', held at D&AD HQ on 25 January. The panelists included Gemma Moroney (MPRCA, Planning Director, Mischief PR), Amy Ronge (MPRCA, Associate Director, Hotwire) and John Brown (MPRCA, Founder and Managing Director, Don't Cry Wolf). The panel was moderated by Katie Deighton (Senior Reporter for creative and video, The Drum).
If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.