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Penguin Books - Great Ideas

With philosophical ideas that shaped the modern world as the subject matter, the Great Ideas series had a lot to live up to in terms of design. Putting faith in a young team and allowing them the freedom to apply a big idea proved to be an award-winning strategy.

We've pored over the D&AD Archive to find some of the most impressive Penguin Books pieces, everything from lavish hardback editions to book covers that break all the rules.

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