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Creative Crate competition

The Creative Crate is a collaboration between Saatchi & Saatchi Wellness, UBREW and D&AD that’s giving aspiring creatives and brewers the chance to contribute to the world’s most creative six pack of beers. 

These six, brand new beers will be crafted from scratch with label art by emerging designers and illustrators. Launching at the D&AD New Blood Festival in July, it’s the perfect way to showcase your artistic and brewing talent to the cream of London’s creative industries. It’s beer that can open doors. The two competitions will run consecutively – the brewing competition takes place at UBREW HQ in London, and the label art competition can be entered remotely. In each, participants will aim to represent one or more of our six creative principles - simplicity, authenticity, audacity, tenacity and responsibility. 

For inspiration on how to work with these six principles, you can have a look at New Blood Awards winning work below.


Be bold and take risks. Dare to go where others won’t. You never know what you may find.

Challenge the brand and category expectations:


Not afraid to challenge the industry you want to work in:


Celebrating bravery in others:


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