Case Study: Adobe, D&AD Festival 2017
Adobe products are ever-present in the lives of the global D&AD community, with much of the work nominated for a coveted Pencil made, at least in part, by an Adobe tool. Of course, such ubiquity brings its own challenges. Adobe is so much a part of our lives that it’s easy to take it for granted, but the majority of creative influencers couldn't live without it.
We established a link between Adobe and creative excellence, with the brand becoming a partner for D&AD Awards, and taking on a Headline Partnership at D&AD Festival 2017.