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What makes a great creative image?

We asked a team of creative experts, the Getty Images Art Directors, to give us their take on what makes a great photograph – and what makes up their favourite image.

From the creativity of the photographer and their unique interpretation of a concept, to the luck of the photoshoot where everything comes together on the day, the best images are those that deliver creativity, passion and originality.

Amy Lehfeldt, Senior Art Director – New York

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