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In Focus with… Mads Perch

Danish-born and London-based photographer Mads Perch boasts an eclectic range of clients – from commercial, style and fashion to editorial and music.

His photography ranges from understated portraiture to more vivid imagery imbued with "vibrancy, attitude and a healthy dose of colour".

Here, Mads discusses the diversity of his work, his source of inspiration and the importance of quick thinking when delivering alternative solutions.

To see more of Mad's work on Getty Images, click here.

The D&AD Next Photographer Award aims to discover and showcase the next generation of talented photographers from around the world. If you have less than three years professional experience, why not enter the D&AD Next Photographer Award now.

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