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In Focus with… Mads Perch

Danish-born and London-based photographer Mads Perch boasts an eclectic range of clients – from commercial, style and fashion to editorial and music.

His photography ranges from understated portraiture to more vivid imagery imbued with "vibrancy, attitude and a healthy dose of colour".

Here, Mads discusses the diversity of his work, his source of inspiration and the importance of quick thinking when delivering alternative solutions.

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