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Interview: Juliette Larthe, Founder & Executive Producer at PRETTYBIRD

Former D&AD Next Director Award Judge, Juliette Larthe, is Executive Producer and Founder at PRETTYBIRD UK. A prominent, award-winning producer of commercials, music videos, installations, short films and fashion shows, Juliette has produced music videos for both Kanye West and M.I.A. and received a 2013 Grammy for her work on Rihanna’s ‘We Found Love’.

Below, Juliette lists her inspirations, explains why our best work is often forged from our mistakes, and warns that the best things don’t necessarily come to those who wait.

How did you break into the industry?

I lived on a friend’s sofa and worked nigh on for free for two years, begging bands at a venue to give me a music video, which I’d make with one or two other people out of a tiny production company we started in Acton.

What advice would you give to aspiring filmmakers looking to break into the industry today?

Good things come to those who wait… no… you go out and earn it. Even a mobile phone can shoot a quality image these days; you can use basic stuff and epic people to make great shit.

Rihanna - We Found Love ft. Calvin Harris

Juliette received a 2013 Grammy in the Best Short Form Music Video category for Rihanna’s ‘We Found Love’.

What tools or skills are invaluable to the modern day filmmaker?

Is it a tool or a skill? You have to have skills in communicating inner vision and use whatever tools help this do this. Embracing the new, experiments, style and ideas.

What are your external influences, and where do you find your inspiration?

Moving Image, people, art, words and photographs. The more I work in all the multidisciplined areas of creative output, the more inspired I am. I am very grateful that it feels like a loving family that keeps on growing and influencing me on a daily basis.

Two Timing Touch & Broken Bones / In Book / Music Videos / Direction / 2005

Is a filmmaking course essential to a successful career?

It depends on where your creativity lies, for some it’s beneficial of course, but I wouldn’t say its essential.

What are the three mistakes filmmakers are making?

Part of me wants to say that trying to create something is never a mistake. Even if you are not happy with the outcome, you'll have learnt from it. Different mediums suit different people and out of the mistakes sometimes the best work is created. Difficulty or mistakes increases mental aptitude, I heard. One person’s mistake is another’s glory. It all depends on how you want to look at the picture.

The D&AD Next Director Award aims to discover and showcase the next generation of talented directors from around the world. Are you next?

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