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Music Videos From Left-Field

Reports that the music video is dying a slow and painful death are frankly, way wide of the mark. The past few years have proved the format is as strong as ever, flourishing with innovative visuals from Billboard chart toppers down to bedroom producer masterminds. With that in mind, music journalist Errol Anderson picked out the best music video examples, from the creative to the weird and wonderful.

Hawk House - Chill Pill

The UK hip-hop flag hasn't always flown at full mast in the last couple of years. A misfiring combination of failed crossover ability and lack of talent has seen to that. Hawk House are one of the few acts channeling purposeful lyrics and a good visual aesthetic into all their output. Directed by Thomas Rhazi -- recently signed to Division in Paris -- the monochromatic backdrop of "Chill Pill" showcased this perfectly. Conceptual, clean and satisfyingly soulful.

FKA Twigs - Two Weeks

A few of FKA Twigs' videos could have made it on to this list, such is her stranglehold on imagery as an artist. "Video Girl" was arresting and #throughglass may have nicely merged Google Glass' tech with lush self-choreography, yet "Two Weeks" was the winner this year. Engulfed in gold, it’s arguably just as good as MJ's "Do You Remember The Time" in terms of ambition and extravagance. The slowly-revealing zoom is a work of art in itself.

Jamie XX - Sleep Sound

“The relationship between silence and music is a big part of what I am trying to express with my work,” said poet and artist, Sofia Mattioli of her creative ethos. That mindset is well and truly manifested in her idea for Jamie XX's "Sleep Sound". Mattioli enlisted 13 members of the Manchester Deaf Centre, who created movement inspired by the sound's physical vibrations and in response to Sofia’s own moves. The result is seven minutes of bewitching human interaction backed by an ethereal dreamscape of sound.

Clark - Superscope

Music video inspiration doesn’t usually come from the bottom of a skip. Yet Vincent Oliver - who specialises in live visuals, graphic design and motion design for Adoxo - found just that. His efforts for “Superscope” turned an abandoned oscilloscope into the heartbeat of a raging, techno number -- proof that simple graphics can still prove compelling. Clark liked the idea so much that he decided to also use it as part of his Phospher live show.

 

Rome Fortune ft. OG Maco - Four Seasons

Directed by Goldrush -- the duo behind Maco’s viral sensation "U Guessed It" and several other Rome videos -- “Four Seasons” finds the pair of Atlanta natives in what we might as well presume to be a Four Seasons hotel, wreaking all sorts of havoc. The visuals are complete with hilarious animation and shots of Rome’s stunning cover art, all assisted by blunted, subtly melodic bars. Witness clips of Fortune as a CNN news anchor, Simpsons character and a WWE superstar within its three minute duration. 

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.
 

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