Mobile technology with humanity
Former D&AD Jury President of the D&AD Awards Mobile Marketing Jury, Wain Choi is Vice President and Global Executive Creative Director at Cheil Worldwide Inc. Headquartered in Seoul, Cheil was founded in 1973 and ranks as the one of the world’s largest advertising agencies.
In this article, Wain looks at the mobile marketing criteria that makes up a successful campaign, and how technology can bring us together as people rather than force us apart.
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