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The best product design is invisible, says Mark Adams (VITSOE)

Mark Adams is at the helm of good pioneering design. As Managing Director of VITSOE, since the retirement of Niels Vitsoe, Adams has overseen the global growth of the company, while staying true to the Ten Principles of Good Design. 

These Principles have been laid out by multi lauded designer Dieter Rams, who was leading Vitsoe's design since 1959. In his talk, "The Power Of Good Design", Mark Adams incorporates the Ten Principles into a narrative about the influence of good design in everyday life and argues why we should be focusing on what is best and not on new gimmicks. 

Watch highlights from the talk

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