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Good Campaign of the Week: Listerine's Smile Detector App

Good Campaign of the Week is a regular feature that celebrates creative social good campaigns. Each Monday, together with Branding Magazine, we highlight a new project from across the globe that demonstrates a positive social message with innovation at its heart – showcasing the brands and businesses using creativity to do well by doing good. 

A friendly smile is something easy to take for granted. Whether it’s your friends laughing at a joke, or a stranger opening the door for you, a smile can communicate like no other gesture. For the partially sighted and blind people, however, it’s an experience that’s missing from their lives.

Dental-care brand Listerine naturally love smiles, and wanted the experience to be universal, so they created an app that lets you know via a simple vibration when someone is smiling at you. The technology employed can identify a smile from a distance of 5 meters. The app is available for anyone to download, on iOS and Android. The app, entitled The Listerine Smile Detector App, has been approved by RNIB, who praised its accessibility.

Listerine's Smile Dector App

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