Good Campaign of the Week is a regular feature that celebrates creative social good campaigns. Each Monday, together with Branding Magazine, we highlight a new project from across the globe that demonstrates a positive social message with innovation at its heart – showcasing the brands and businesses using creativity to do well by doing good.
A friendly smile is something easy to take for granted. Whether it’s your friends laughing at a joke, or a stranger opening the door for you, a smile can communicate like no other gesture. For the partially sighted and blind people, however, it’s an experience that’s missing from their lives.
Dental-care brand Listerine naturally love smiles, and wanted the experience to be universal, so they created an app that lets you know via a simple vibration when someone is smiling at you. The technology employed can identify a smile from a distance of 5 meters. The app is available for anyone to download, on iOS and Android. The app, entitled The Listerine Smile Detector App, has been approved by RNIB, who praised its accessibility.