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5 D&AD Pencil-Winning John Lewis Christmas ads

Variety boxes of chocolate begin to deck the supermarket shelves, a festive sandwich sneaks into your meal deal and somewhere far off, Michael Bublé wakes up from his year long hibernation and begins to warm up those vocal chords. But nothing, not even the inevitable procession of Coca Cola trucks, heralds the rapid approach of Christmas quite like the release of this year’s John Lewis ad.

Since 2009, adam&eve (now adam&eveDDB) have been pulling unashamedly on our heartstrings, melting the even the frostiest of Scrooge's and picking up a fair few awards along the way. Over the years we’ve seen themes of love, friendship and loneliness, and whatever snow-dusted, fairy-lit avenue John Lewis take us down, the ads are always set to an acoustic cover of an iconic song.
To celebrate the release of another classic, we’re diving into the archive to bring you our pick of D&AD Pencil-winning work from adam&eveDDB and John Lewis.
Tissues at the ready, folks.

The Long Wait - 2011

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