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An Introduction to Creative Digital Advertising

For those looking for digital branding training or branding advertising workshops, this is the masterclass for you. At the end of the masterclass, you will leave the room with an increased confidence that will enable you to speak knowledgably about digital together with an intense understanding of its fast-moving nature.

Masterclass Outline

First and foremost, Bo’s aim with his masterclass is to give everyone who comes an up-to-date understanding of digital. He highlights certain tools and techniques that will help you keep abreast of this fast-moving sector.

But he’s a firm believer that people add to his session. So you will be asked to join in throughout the day, enhancing your knowledge of digital as you go. Bo will also pass on tips that will help you create an engaging digital experience for your audience. You’ll learn how to understand the potential of different digital channels and how to choose which of those channels best suits your audience.

Learning Outcomes

Learn how to create engaging audience experiences using digital.
Understand the potential of digital channels.
Be able to choose the right channel to reach your audience.
Gain confidence to speak and understand the language of this fast-changing discipline.

Suitable for

Anyone who’d like an intro to digital design.
Designers new to working in digital formats.
Creative teams and marketers who’d like a better understanding of the possibilities of digital design 

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