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Disrupting Interior Design

Tim Greenhalgh is Chief Creative Officer at FITCH, overseeing 14 design studios. Below, Tim asks 'what is interior design' and sets out a vision that stretches the very definition of what constitutes interior, spatial and environmental design.

"Interior design describes a group of various yet related projects that involve turning an interior space into an "effective setting for the range of human activities" that are to take place there. An interior designer is someone who coordinates and manages such projects."

So that’s that then, interior design explained…at least according to Wikipedia. But there's so much more to it than this; it imagines remarkable experiences that touch all the senses in a way other design disciplines cannot. It stimulates impressions that move people emotionally in an instant, day to day or forever. 

Interiors are everywhere, we live in them, shop in them, eat in them or simply travel through them. They keep us warm and provide a backdrop to other activities. There are those, however, that make us want to look further, stay longer or reappraise the space and the brand we are with.

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