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Case Study: Insta Novels

How Mother NY and the New York Public Library brought Alice in Wonderland on Instagram

In this best-in-class social media marketing example, Mother New York and the New York Public Library reimagined classic novels for the Instagram generation and won multiple D&AD Pencils in Digital MarketingBook Design, Art Direction, and Creativity for Good at D&AD Awards 2019. This is how they did it. 

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