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Inside the career-making Shift programme in Germany

Watch what happened at D&AD’s industry-led academy that helps creatives shift their natural talent into jobs

In 2023, we brought D&AD Shift with Google, our free night school for self-taught and underrepresented talent, to Germany for the first time. Over four months, 70 creatives from around the country with different experiences and backgrounds answered briefs from brands like Google, adidas and Amazon Prime Video. 

“(D&AD Shift) removes barriers like age, location, language and background, and that’s commendable because that’s the essence of creativity,” says Raksha Jain, Copywriter, Global Brand Expression at adidas. “That’s where fresh thinking is born.” Watch the video to learn more about Shift Germany and sign up here to receive updates about the programme

Learn more about D&AD Shift with Google here, including how to apply for the next Shift Germany programme.

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