From the early days of the Tel Aviv internet scene to over 20 years of an international career split between strategy, digital, and brand building, Uri Baruchin has a wealth of experience. Having led cross-functional teams and frequently worked with blue-chip clients as well as boutique brands and start-ups, Uri’s expertise lies in creative strategy, creative process, and brand strategy development.
Bringing creative professional development courses to strategists, clients, and creatives has been a passion, quest, and obsession for him. Uri is now on the roster of D&AD Masterclass trainers, and hosts his very own strategic thinking workshop in London, Think, Plan, Act: How to be Strategic.
As part of the Agony Uncle series, Uri takes on questions from the community and gives advice on how to improve creative thinking, use creative problem-solving tactics, and strategic planning skills to tackle everyday problems.