Dear Press Advertising, the good times are over
Eric Schoeffler is Chief Creative Officer at DDB Germany. He has won D&AD Pencils for his work on creative campaigns for brands such as Deutsche Telekom, Volkswagen and BIC. In 2016 was a member of the D&AD Awards Press Advertising Jury.
Below Eric writes a love letter to press ads. He begins by addressing press advertising's critics, highlighting some of the most iconic press ads in history. He then pays tributes to great copywriting, and the occasions where print ads have turned around a brand's fortunes. He ends by looking at how technology can bring value to the press ad.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register NowWhy Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.