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Ideas, Ideas, Ideas

D&AD Creative Ideas

“Creativity is the last legal way to get a business advantage.”

Maurice Saatchi

Nick Eagleton is UK Creative Director at The Partners. He’s been there 14 years, describing himself as "institutionalised". But what an institution! Just step into reception at The Partners and you’re met with the sight of a shelf-full of D&AD Pencils, 16 Yellow and one Black. 

In the distant days prior to The Partners, Nick worked for a number of design companies. Notable amongst these were Atelier Works and Bull Rodger: Design & Advertising. Back in the day, he also worked as a visiting lecturer in Design Computing at Central St Martins College of Art and Design. But talk to Nick and he keeps mentioning one job, his first ever: as an "Exhibition Guide and Explosive Chemistry Demonstrator". He was known as the "Bubble Man", as he says, "my best job title ever".

Masterclass Outline

Get tips and techniques that will help you turn germs of ideas into gems of ideas. As with all our Masterclasses, Nick’s workshop is interactive to the point of near-exhaustion. As he says, "it requires energy and enthusiasm" to get the most out of it. In this creative ideas masterclass (with never a dull moment) Nick concentrates on raising the creative ambitions of every participant. He describes the day as "the creative process in a microcosm", one that shadows as closely as possible (given its inherent time constraints) working on a brief in real time. Anyone looking for creative ideas masterclasses will benefit immensely. At the end of it, he reckons he will have raised your creative bar by several notches.

Suitable for

  • Designers of all types
  • Those working for in-house creative departments
  • Writers and art directors from agencies
  • Any person who is interested in being more innovative
  • Anyone who's involved in coming up with ideas, no matter in which industry they work

Your Facilitator

Currently UK Creative Director at The Partners, Nick Eagleton has created award-winning work for clients as diverse as Deloitte, with their 200,000 people worldwide, Jerwood Visual Arts and, of all places, the Falkland Islands (just 3,000 people in the South Atlantic). 
He has judged many awards, and given talks everywhere from Cardiff to Athens. In 2013 he curated ‘After Hours’, Jerwood Visual Arts’ first ever exhibition of graphic design, featuring designers’ personal work.
He is the proud owner of a degree in the wrong thing, sculpture, which in the end has served him well.

I feel invigorated to head back to work and spread the "ideas, ideas,ideas" gospel!

David Taylor
Graphic Designer
Leahy Brand Design

It was a refreshing reminder on how to get out of the same routine.

Philip Vincent
Senior Graphic Designer
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Ideas, Ideas, Ideas

09:30 - 17:30

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Some images from a recent masterclass

D&AD Creative Ideas
D&AD Creative Ideas
D&AD Creative Ideas
D&AD Creative Ideas

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