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The Power of Creativity: Ideas for Branding and Design

This work(play)shop puts the play back into idea generation

A lot of design work out there is dull and uninspiring. We should be creating work that engages, inspires and interests people, but how can we do this in an industry where efficiency and speed of idea generation needs to be measured against client needs, consumer behaviours and of course, the bottom line? In this course, Jim Sutherland will show you how to generate ideas using a totally different medium - Play.

Creative work can (and should) be joyous. Solutions are there to be unearthed. By learning through doing in this very much hands-on and immersive workshop, you’ll get to exercise your brain under the guidance of one of the top designers in the industry.

Masterclass outline

During this very practical and interactive course, Jim will take you through a series of exercises and activities about ideas generation. Each of these will be based around a previous live project example, which will be shown before, during or after the exercises.

Be sure to leave your laptop at home as you won’t need it. Just be prepared to cut things out, write things down, draw and stick things together. Don’t expect an easy session though – there’ll be lots of discussion and interrogation of your ideas, looking at what could make them better. You get to learn through practicing, presenting, discussion and critiquing.

At the beginning of the Masterclass you’ll get your very own Work(&play)book, full of exercises and tasks that you’ll go through during the day. By the time you leave, it’ll showcase all of your creative designs.

Learning outcomes

Explore the different disciplines within the design industry – looking at branding, typography and copy driven exercises to broaden your insight.
Look at the design process in a new and different way to create unexpected outcomes, satisfy your curiosity and change your perspective on what design can be.
Force yourself to think through doing, rather than sitting in front of the computer.
Experience collaboration with other designers as well as working as an individual.

Suitable for 

Designers and creatives within the design and advertising sector looking for inspiration and new ways to approach design ideation.
Any creatives needing to step away from the screen and reconnect with playful idea generation.
Creative teams needing a way to kick-start a brief.
In-house creatives looking to find ways to generate new ideas

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