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How to sell a risky strategy

A Strategist at Mother explains how to bring clients onboard with your more out-there ideas

“When it comes to selling certain ideas, a lot of it is just taking them on the journey with you,” says Tatiana Jezierski, Strategist at Mother. “Rather than just ambushing them with ‘Why don’t you do this really out-there thing. It’s going to work, I promise,’ actually say, ‘We hear the problem and we’ve looked at these solutions, and the best way to do it is this for these reasons.’” 

Watch this exclusive excerpt from a D&AD Masterclass to learn how Jezierski and Mother Creative James Ross-Edwards find solutions to selling strategies, from marketing wisdom to being really clear on what the problem is. 

This is an exclusive excerpt from D&AD’s online and on-demand Active Strategy course, which explores how to ensure your strategy aligns with the brand, inspires you and your creative team, and how to navigate this whole journey with clients. More information and sign-ups here. You can also explore more online courses here, as well as upcoming in-person and online teaching here.

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