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The print a(ttention) d(eficit) syndrome

During her 25 year advertising career, "Chairmom" and CCO of Dentsu Jayme Syfu, Merlee Jayme has featured on CNN’s Leading Women 2015 and was named by Campaign brief Asia as one of their top 20 creative directors. As well as breaking the glass ceiling for women in this ‘mad men’s world’ she recently launched her first book “Everyone Can Be Creative”.

Ahead of her role as Press Advertising Jury President, Merlee dives into ‘what makes great work?’ and how to hold the consumer’s increasingly short attention span.
1195171 - Merlee Jayme

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