The print a(ttention) d(eficit) syndrome
During her 25 year advertising career, "Chairmom" and CCO of Dentsu Jayme Syfu, Merlee Jayme has featured on CNN’s Leading Women 2015 and was named by Campaign brief Asia as one of their top 20 creative directors. As well as breaking the glass ceiling for women in this ‘mad men’s world’ she recently launched her first book “Everyone Can Be Creative”.
Ahead of her role as Press Advertising Jury President, Merlee dives into ‘what makes great work?’ and how to hold the consumer’s increasingly short attention span.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.
