Global Creative Leadership with FCB Chiefs

How do you win awards without trying to win awards? Susan Credle, Global Chief Creative Officer at FCB Global, and Fred Levron, Worldwide Creative Partner at FCB Global, talk to Doug Zanger, Senior Editor, Agencies at Adweek, about how their culture carried them through a pandemic year. The leaders also unpack some of the creative, strategic and cultural mechanisms behind their award-winning work.

FCB scored big at the 2020 D&AD Awards, with a remarkable two Black Pencil wins, one for the groundbreaking digital activation Go Back to Africa from FCB/SIX for Black & Abroad, and the first Black Pencil win for book design in 40 years for The Gun Violence History Book by FCB Chicago for the Illinois Council Against Handgun Violence. FCB Design Group also took the top spot in this year’s rankings for design agency.

“I think the reason why we’re winning awards and doing well in that world is because we stopped trying to win awards,” says Credle. Gain an insight into how FCB’s focus on lack of ego, long term thinking and reconsidering what effective work means, has resulted in some of the most highly awarded work of the past year, and how they managed to maintain this level of leadership through a global pandemic.

Discover over 1,000 pieces of the world’s best creativity, behind the work interviews, panel discussions, theme reports, and more in the 2020 D&AD Annual.