I see the world as a huge blank canvas with splashes of green and blue. Nature gives us a spectacular space to express our creativity, so let’s rise to the challenge and take advantage of its generosity.
Our work should measure up, but so should each of our actions. Today we are responsible for the art direction of our planet, for the visual, audible and sensory layer we add to it each day, piece by piece.
The world’s art direction is one big picture, hidden inside each and every emotion.
It might be a designer chair, a 93-storey tower block, a master painting, the typography of a neon sign, but also a woman’s silhouette, the intonation of someone’s voice, Kendrick Lamar’s flow, David Lynch’s hairstyle or even John McEnroe’s personality, which at the time didn’t just dictate his game, but imposed his personal form of art direction on the whole world.
Our attitudes, the things we do and build, are all touches of colour we add to the canvas. Everything we create has an influence on our behaviour, our lives, our moods…and our wellbeing. And our sense of wellbeing is a great goal for art direction. We need to stimulate pleasure and excitement every time we act on the world, because the world needs it.