Copywriting as a Force of Change and Influence in the Creative Industries
Fiona Thompson is a freelance writer and communications consultant. She works with marketing agencies, charities and corporate clients, helping people to tell their stories in a concise and compelling way. Her clients include Battersea Dogs and Cats Home, Help Musicians UK, Deloitte, Nokia, Corney & Barrow and the Paris Opera House.
Here, she discusses how good copy can change minds and makes a compelling case, with the help of 'Goodfellas', for the attentiveness of copywriters to their craft.
There’s a scene in Goodfellas that relates to copywriting, for me. Henry’s in prison. He was caught dangling a debtor over the lion’s den at a Florida zoo and he’s been sent down for 10 years. We expect to see him languishing in a dingy cell, scowling through the bars.
But prison life isn’t like that for Henry and his fellow wiseguys. They have a cosy set up, four of them living together in one large room, with beds on one side and an improvised kitchen on the other. They get regular deliveries of lobster, steak, salami, wine and whisky. They’ve pretty much set up an Italian restaurant in there.
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