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7 times film ads smashed the soundtrack

Great film advertising isn't just about how it looks – sometimes, a killer soundtrack is what pushes something to Pencil level.

For some ads, it's about making the most of an existing classic (think Levi's Laundrette and Marvin Gaye), while others have made their mark with new versions of much-loved songs. There's also the mavericks, who ignore the charts altogether and record their own track, sometimes with wild results (who can forget Old Spice's D&AD Wood Pencil-winning Momsong).

So get your headphones on for a special sonic tour of our archive.

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