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5 top tricks and tips: factual storytelling

Sophie Robinson has spent the last 18 years making films driven by factual stories. Some have been serious, some funny and some have seriously changed the conversation. But what all factual documentary films can do, if done well, is bring honesty, integrity and importance to the story they are telling. In her D&AD Masterclass 'Storytelling for Brands and Advertising', she teaches creatives how to get the most out of facts. Here, she shares insights and tips on telling a compelling tale, rooted in truth.

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