Creative ideas are brought to life through the innovation and flair of editing. Here, industry veteran, President of Final Cut, and D&AD Awards 2020 Editing Jury President, Stephanie Apt discusses the radical alteration of the advertising ecosystem, shapeshifting to meet demand, and being the guardians of quality of craft.
Our industry is always evolving, but through my time in this business, never as quickly as in this past decade. With timelines constricting (or sometimes, becoming much much longer), and with shrinking budgets, as well as growth in the number of deliverables required, our role is more demanding than ever. It's an exciting but volatile time. Our clients increasingly depend on us to function as trusted partners throughout every phase of the production to draw from the full breadth of our expertise.