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Powerful PR: Create Campaigns to Earn Your Fame

Public Relations Strategies to Maximise Earned Media

“OK, so the proposition is signed-off, the creative and scripts are approved, and we’ve booked media. Let’s get the PR guys in the room, the quick-fame-f*ck lot. We now need to think about some ‘earned’ support for this campaign.”
This imaginary - but paraphrased from real-life – scenario may seem archaic. However, there are still vast swathes of the practitioners in marketing communications industry who don’t understand how to truly embrace earned media.
In this one-day masterclass you’ll demystify PR, debunk the clichés and fakery, and see how to create work that becomes part of wider conversations and culture. Throughout the day you’ll put your earned media toolkit into practice, get pitch-ready for media and influencers and learn the benefits of outside-in vs inside-out thinking.
Leave equipped with the creative skills and techniques to become earned media experts, improving your campaign efficiencies and chances of picking up a coveted D&AD Pencil.

By the end of this workshop you will:

  • Have better understanding of the flack ie the PR team and agencies
  • Have better understanding of the hack ie the editors and the media gatekeepers to your audience
  • Have better understanding of the hook ie the perfect storm of a story
  • Have better understanding of the cultural, commercial, social and political impact of PR

Who it's for:

  • In-house creatives looking to improve the reach and reaction to their brand
  • Creatives needing to generate noise and news about their campaigns
  • Planners and strategists from all marcomms disciplines wanting to make their client famous
  • Anyone who is interested in making their product, brand or themselves famous in the public’s consciousness

Looking for More Information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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