By the end of this workshop you will:
- Have better understanding of the flack ie the PR team and agencies
- Have better understanding of the hack ie the editors and the media gatekeepers to your audience
- Have better understanding of the hook ie the perfect storm of a story
- Have better understanding of the cultural, commercial, social and political impact of PR
Who it's for:
- In-house creatives looking to improve the reach and reaction to their brand
- Creatives needing to generate noise and news about their campaigns
- Planners and strategists from all marcomms disciplines wanting to make their client famous
- Anyone who is interested in making their product, brand or themselves famous in the public’s consciousness
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