Driving organic business growth through cultural engagement
A panel discussion on how to connect with Generation Y and Generation Z
One of the main business challenges brands have to face is how to create and establish meaningful conversations with Milliennials and the generation after them, Gen Y and Gen Z. By working in the intersection of digital experiences and real life, global online music broadcasting platform Boiler Room has found a way to improve audience content consumption and raise brand awareness within these groups.This D&AD Festival panel, featuring L.A. Ronayne (Stink Studios), Leila Fataar (Platform 13) and Steven Mai (Boiler Room) explores how Boiler Room has become a brand awareness case study and points out best practices on how to reach new audiences.
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