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The dominance of hashtags in creative campaigns

Gabriela Lungu has a truly diverse background that spans advertising, PR and social media. She has worked at TBWA\London, Ogilvy and Weber Shandwick, sat on the D&AD Direct Jury and run her own firm, The Practice. 

In the article below Gabriela reflects on the dominance of hashtags in creative campaigns in the current climate. She analyses where this leaves Direct, and argues that it is perhaps the most powerful of disciplines.

Gabriela Lungu D&AD Judge

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