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Is direct marketing dying?

Nicky Bullard is Executive Creative Director at LIDA/M&C Saatchi and previously acted as Jury President of the Direct jury at the D&AD Awards. In this article she highlights the merits of successful marketing case studies and talks about the future of direct marketing awards. 

D&AD Judging 2014 Direct Jury at kensington olympia
Nicky Bullard and the 2014 Direct Jury

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