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Discovering Digital

D&AD Marketing Training Course

“Digital changes all the time. So does my session.”

Bo Hellberg

Bo Hellberg reckons his job is tougher than most other session leaders on our Creative Training programme. As he says, "digital evolves so fast, so what I teach has to, too". The result is that his D&AD workshops are never the same. He’s forced to keep changing. But don’t feel too sorry for him. Dealing with constant change is something Bo does all the time. 

Known for his creative and strategic grasp of the power of digital and its fast-moving ways, he’s regularly found judging awards and speaking about digital at industry events. His experience goes way back, including spells at Lowe, BBDO, DDB, Megalo & Company, and Ogilvy. Currently, he is Executive Creative Director at both Brave and HeyHuman, dividing his time between the two since October 2013. 

Bo Hellberg on Discovering Digital

Course Outline

First and foremost, Bo’s aim with his session is to give everyone who comes an up-to-date understanding of digital. He highlights certain tools and techniques that will help you keep abreast of the fast-moving world of digital. But he’s a firm believer that people add to his session, so you'll be asked to join in throughout the day, enhancing your knowledge of digital as you go. Bo will also pass on tips that will help you create an engaging digital experience for your audience. You'll learn how to understand the potential of different digital channels and how to choose which of those channels best suits your audience.

For those looking for digital branding professional training courses or branding advertising courses, this is the professional development session for you. At the end of the session, you should leave the room with an increased confidence that will enable you to speak knowledgably about digital together with an intense understanding of its fast-moving nature.

Suitable for

  • Anyone who’d like an intro to digital design
  • Designers new to working in digital formats
  • Creative teams and marketers who’d like a better understanding of the possibilities of digital design 

Your Facilitator

Executive Creative Director at both Brave and HeyHuman, if you're curious about what else Bo Hellberg's been up to, why not find out more below. 

D&AD

64 Cheshire Street 
London
E2 6EH
United Kingdom

“I am so much more aware of the potential of digital campaign elements and how to interrogate what social media elements should actually be included.”

Hayley Redman
Senior Copywriter
Macmillan Cancer Support

“Fast, thorough, eye-opening journey through the minefield that was digital – now no longer a minefield, but a fantastic and exciting land of opportunity.”

Sally Bowness
Creative Director
BDA Creative
An Introduction to Creative Digital Advertising

An Introduction to Creative Digital Advertising

14/11/2017 – 14/11/2017

09:30 – 17:30

£560.0

An Introduction to Creative Digital Advertising

An Introduction to Creative Digital Advertising

22/05/2018

09:30 – 17:30

£560.0

Looking for More Information?

If you're interested in learning more about Discovering Digital and would like to discuss it with a D&AD Training professional, please leave your details and someone will be in touch very shortly via email or call us on +44 (0) 20 7840 1154.

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