To stand out in today's digital marketing climate you've got to be doing something pretty darn clever. And to impress D&AD judges, you've got to making that clever thing look good, and have relevence too. They're a picky bunch.
One such Judge, Nina Taylor, Creative Director / Partner at iris London, previously sat on the D&AD Digital Marketing Jury. The Jury awarded a host of Pencils, but some of them were so stand-out that Nina was compelled to write about them.
Below you'll discover four digital campaign examples that stood out for their ingenuity, ability to change behaviour... and cuteness.