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Digital Storytelling for Advertising

Storytelling is an essential part of branding. But it can be difficult to take a story from the physical world and plant it in the digital space. This one-day creative masterclass is designed to transform you into an effective digital storyteller by using the latest tools and technologies to enhance your brand through digital stories that come to life.

Masterclass Outline

L.A. Ronayne’s masterclass is designed to sharpen your skills so you can take over the internet. It’s broken down into a series of fast, interactive exercises that outline core habits. The morning session covers everything you need to prep a great digital story: from getting into the always-on mindset to understanding online audience behaviour or giving your plot an internet-proof intro. In the afternoon you explore digital execution: including best platform practice, linear vs non-linear models and an examination of the greatest inspiration out there right now.

Learning Outcomes

By the end of this digital storytelling masterclass you will:

  • Research like an online editor

  • Gain tricks for self-motivation and learn how to make the boring un-boring

  • Know how to analyse online audiences

  • Find the story in your brief and set digital story plot structures

  • Better understand the best digital platform practice

  • Better understand linear versus non-linear models

Suitable For

  • Any creative who would like to add more internet-thinking to their daily practice

  • Account handlers and planners who work with social briefs

  • Writers who would like to break into internet advertising

  • Folks from any discipline who use the internet for their job and want to brush up on their creative writing skills

Your Facilitator

L.A. Ronayne, Creative Director, Stink Studio. L.A. is an award-winning creative director, contributing editor of Riposte magazine and D&AD Trustee. She has written for TV, print, editorial and the internet. With stints at the Work Club, AKQA and finally Havas London before moving to Stink Studio. She is a regular industry speaker and mentor at a couple of the London’s top universities. Say hello @Ronayne.

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