Storytelling is an essential part of branding. But it can be difficult to take a story from the physical world and plant it in the digital space. This one-day creative workshop is designed to transform you into an effective digital storyteller by using the latest tools and technologies to enhance your brand through digital stories that come to life.
L.A. Ronayne’s workshop is designed to sharpen your skills so you can take over the internet. It’s broken down into a series of fast, interactive exercises that outline core habits. The morning session covers everything you need to prep a great digital story: from getting into the always-on mindset to understanding online audience behaviour or giving your plot an internet-proof intro. In the afternoon you explore digital execution: including best platform practice, linear vs non-linear models and an examination of the greatest inspiration out there right now.
By the end of this digital storytelling training course you will:
Research like an online editor
Gain tricks for self-motivation and learn how to make the boring un-boring
Know how to analyse online audiences
Find the story in your brief and set digital story plot structures
Better understand the best digital platform practice
Better understand linear versus non-linear models
Any creative who would like to add more internet-thinking to their daily practice
Account handlers and planners who work with social briefs
Writers who would like to break into internet advertising
Folks from any discipline who use the internet for their job and want to brush up on their creative writing skills
L.A. Ronayne, Creative Director, Havas London. L.A. is an award-winning creative director, contributing editor of Riposte magazine and D&AD Trustee. She has written for TV, print, editorial and the internet. She started at Work Club, did a stint at AKQA Amsterdam and is now at Havas London. She is a regular industry speaker and mentor at a couple of the London’s top universities. Say hello @Ronayne.
64 Cheshire Street
09:30 – 17:00
Looking for more Information?
If you're interested in learning more about Digital Storytelling for Advertising and would like to discuss it with a D&AD Training professional, please leave your details and someone will be in touch very shortly via email or call us on +44 (0) 20 7840 1154.