“Creativity is the incredible universal energy that human beings possess to change things.”Laura Jordan-Bambach
This masterclass is designed to coach anyone who is the leader of a creative department how to improve the quality of the work their teams produce. This is done by explaining how to put together teams whose talents are complementary and how to squeeze better work out of these teams by a mixture of cajole, praise and honest criticism. In the process you will gain a better understanding of the qualities needed by a successful creative leader and realities of working with creative people. By the end of the masterclass, your ability to spot what’s working and what isn’t – and importantly what to do when it isn’t, will be honed.
Any leader looking for creative team development will find this an extremely useful masterclass. As always with D&AD Masterclasses, these ends are achieved by a busy, interactive and wholly involving day at the end of which you should emerge as a more proficient and more rounded creative leader.
- Creative directors
- Account managers, handlers and planners
- Creative group heads
- Art directors, designers or writers who aspire to become a creative director
- Those in positions of responsibility who are called upon to inspire those who work for them – for instance, managers of projects that call for creativity to be employed
Nadya Powell believes that the way to stay ahead is to keep your eyes firmly on the future hence she has been driving and delivering business change for 20 years. She has successfully built three world-class businesses: Dare, which won Agency of the Decade in 2010; Lost Boys, one of a generation of start-ups that redefined the industry and Sunshine, which is challenging the divide between entertainment and advertising.
Laura Jordan-Bambach is often described as a “digital icon”, and it’s not hard to see why. In her distinguished career, she has achieved much, both to further the status of digital creativity and that of women in the industry. Currently, she is a Creative Partner at Mr. President, and has just finished a stint as President at D&AD for the 2013/14 season.
But, one of Laura’s overriding passions is to raise the profile and participation of women in the creative industries. Which is why in 2007 she co-founded SheSays, a community that champions the role of women in agencies as well as Cantt, the festival for those who can’t make it to the Riviera in June and was recently named “Individual of the Year” from the Drum Awards for the Digital Industries. She’s also a trained taxidermist (so be sure to ask her about that during the tea break).
From the first time she heard about D&AD as a student in Sydney, to her time spent as president, Laura Jordan-Bambach shares all in the video below.
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