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Design anthropology and new modes of storytelling

Rob Alderson interviews Lana Z Porter, Creative Director of New York Times Research & Development Lab

Lana Z Porter spends her days thinking about how we experience the world. She is the Creative Director of the New York Times' Research and Development lab, whose team experiments with new technologies to see how they might reimagine the ways we tell and understand stories.

Originally trained as an anthropologist, she moved into the creative industry after studying Design Interactions at London’s Royal College of Art. She’s also worked at Radical Media, IDEO and Vice, where she specialised in branded content for technology, science, social impact, and health channels. 

Lana investigates how designers and storytellers can broaden their audiences' imaginative options by creating more outstanding experiences.

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