The creative industry's missing link with Joel Flory
The explosion of native advertising and social media means brands' demand for authentic, original creative content has never been higher... but how can brands (even smaller, growing ones) unearth new talent and stay ahead of the curve? And how can new creators get recognition for their work in a crowded market?
VSCO makes it simple for brands to commission original content by matching them (with AI assistance) with VSCO's vast creative community who, in turn, get the opportunity to turn their passion for creativity into a career - all part of VSCO's mission to equip, educate, and inspire anyone on the journey towards reaching their creative potential. Joel discusses why greater creative freedom will set both brands and creators up for success, what the future of branded content could look like and, through case studies and examples, shed light on VSCO's new approach to solving a growing industry challenge.
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