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Creativity during Covid-19

How are creatives settling in to this new working reality?

As the Covid-19 pandemic and its social distancing measures continue to disrupt life as we know it, with agencies, studios and creatives everywhere being challenged like never before, we reached out to our community to hear how they’re settling into this new working reality. From less-than-perfect Zoom calls to virtual whiteboards, read on to find out how creatives are collaborating and ideating in isolation.

Carl Halford
, Course Leader, BA Advertising, University of Gloucestershire

"Despite being on campus one day and then locked down the next, social isolation appears to have been a blessing in disguise for our students. The generosity of agencies, creatives, brands and organisations in terms of offering video crits, online “placements” and masterclasses has exposed students to a host of individuals and expertise that would have been a logistical nightmare to organise. But yet when the world comes to a standstill, creatives turn it up to 11. And I’m totally not surprised. What an amazing industry to be part of."

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