Creative Director Gary Hoff believes that everything should tell a story, especially content for digital platforms. In his D&AD Creative Training session, Storytelling in the Digital Space, he articulates a customer journey and demonstrates how this journey affects behaviour.
In this short interview, Gary argues that user journeys are the concern of creatives. He demonstrates this with three diverse examples of storytelling from the world of music, retail and entertainment.
What do Bing Maps, Apple and Secret Cinema all have in common? Find out below.
Feeling inspired by these award winning UX examples? We don’t blame you. But what can you do to ensure the same kind of journey that compels users? Watch to find out what Gary’s Storytelling in the Digital Space course can do for you, and how it can help you overcome problems or blocks you may be facing.