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7 things to consider when taking creative risks

How to sell bold and authentic creative ideas

To launch their latest print issue all around the subject of Fear, we held an event with Creative Review, inviting industry creatives to share their experiences of how to take risks whether you're in an in-house creative team or agency. Lily Fletcher, Strategy Director at Accept & Proceed, and Hermeti Balarin, Partner at Mother London share their insights around brave creativity, authenticity and brave ideas. Including how to generate creative ideas, and how to sell bold creative ideas.

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